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Chi-League

Chi-League

Once a hotbed for summer hoops, Chicago had lost some of its sizzle in recent years. In a push to re-establish a summer league presence in Chicago, Nike Basketball and Jordan Brand joined forces to roll out Chi-League.

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Terminal 23

Terminal 23

Basketball is the lifeline of New York culture. Knowing that hoops is a drug New Yorkers can never get enough of, Jordan Brand launched a performance space that kept people coming back

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340 Canal

340 Canal

New York’s Canal Street is synonymous with shopping. An already established tourist destination for counterfeit goods, Canal proved the perfect background for a tongue in cheek pop up

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Nike Football Society

Nike Football Society

The Nike Football Society is the pinnacle of socially driven sporting. Founded in 2012, Nike Football Society (NFS) is the perfect concoction of culture and sports. At its core, NFS is a member’s only flag

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Summer of Fuel

Summer of Fuel

In 2013 Nike Sportswear kicked off a twelve-week long initiative in celebration of the Nike FuelBand. The Fuel The Summer campaign was a multi-pronged attack that saw over a dozen brand

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#CC200

#CC200

After 12 years of baseball dominance Jordan Brand star CC Sabathia was approaching the coveted 200-win milestone. In celebration of this impressive feat we created an interactive mural that paid tribute

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House of Hoops: Brooklyn – Grand Opening Block Party

House of Hoops: Brooklyn – Grand Opening Block Party

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LeBron X MVP

LeBron X MVP

Capping off another season where he dominated the competition wearing his Nike LeBron X sneaker, LeBron James was rewarded with his 4th NBA MVP award. To pay tribute to the King’s recent

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WBF Takes Over The Nation’s Capital
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WBF Takes Over The Nation’s Capital

Another weekend in the history books. The Nike family brought the 2nd ever World Basketball Festival to the Nation’s Capital of Washington D.C.

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