May 7, 2014
Once a hotbed for summer hoops, Chicago had lost some of its sizzle in recent years. In a push to re-establish a summer league presence in Chicago, Nike Basketball and Jordan Brand joined forces to roll out Chi-League.
January 6, 2014
Basketball is the lifeline of New York culture. Knowing that hoops is a drug New Yorkers can never get enough of, Jordan Brand launched a performance space that kept people coming back
November 30, 2013
New York’s Canal Street is synonymous with shopping. An already established tourist destination for counterfeit goods, Canal proved the perfect background for a tongue in cheek pop up
October 30, 2013
The Nike Football Society is the pinnacle of socially driven sporting. Founded in 2012, Nike Football Society (NFS) is the perfect concoction of culture and sports. At its core, NFS is a member’s only flag
August 31, 2013
In 2013 Nike Sportswear kicked off a twelve-week long initiative in celebration of the Nike FuelBand. The Fuel The Summer campaign was a multi-pronged attack that saw over a dozen brand
July 15, 2013
After 12 years of baseball dominance Jordan Brand star CC Sabathia was approaching the coveted 200-win milestone. In celebration of this impressive feat we created an interactive mural that paid tribute
June 21, 2013
May 4, 2013
Capping off another season where he dominated the competition wearing his Nike LeBron X sneaker, LeBron James was rewarded with his 4th NBA MVP award. To pay tribute to the King’s recent
July 27, 2012
Another weekend in the history books. The Nike family brought the 2nd ever World Basketball Festival to the Nation’s Capital of Washington D.C.
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