Spotify | Whole Lotta Firsts

Lil Nas X is one of the most original musical artists in the world, so we had to celebrate the release of his first album in a truly unique way. Working with Spotify, we created a 6-part video series of the first time LNX tried a variety of activities, adding to his list of firsts from his monumental debut week.

The campaign generated 3M+ organic views on @spotify in less than a week. As importantly, Lil Nas X told our team that it was the most fun he’d ever had on a set, and he wished it didn’t have to end (we’d like to believe he doesn’t say that on every shoot).