Nike | Parks & Rec “All For 1”

Few things are as universally appreciated by New Yorkers as the city’s parks and recreation centers. So to celebrate Nike’s official NYC Parks and Rec collection, we had to make sure all of New York was represented accordingly.

Working with five NY-born or based film directors, we showcased key Parks and Rec centers in all five boroughs with stories that revolved around the actual staff and park-goers of each. The truly For New York, By New York campaign extended from social to borough-specific out-of-home placements and community park clean-up moments alongside retail partners. (Next time you see a Parks and Rec staff member at your favorite park, make sure you thank them for the amazing work they do!)