Foot Locker | Rec.Room

Q: How do we keep the @footlockerwomen and @nike sneakerhead communities excited and tuned-in on social? 

A: Let those communities do the talking and create what THEY want to see! We flipped the influencer:brand relationship on its head and gave five insanely creative women the resources to make content on their own terms.

Welcome to Rec.Room — a playground, filled with Nike products, where @anissavibes, @jen4romtheblock, @jasmincorley, @genaaaai, and @miss_bovero could do whatever they wanted. To date, Rec.Room content has been Foot Locker Women’s best-performing posts across the board.