Nike | SNKRS Franchises

We’ve partnered with the SNKRS team over the past 4+ years to help transform the app from a basic shopping experience to a multifaceted editorial platform focused on community and storytelling.

Through a variety of content franchises like Behind the Design, Grail Tales, Kick Check, and more, we’ve highlighted collectors, creators, and consumers, while dimensionalizing our collective love of sneakers. More recently, we’ve even helped spearhead their live-streamed content initiative, SNKRS Live. (Unfortunately, all of this work hasn’t improved our chances of hitting on the app.)