Jordan Brand | Big Z

Zion Williamson does all his talking on the court, so what if there was someone who did all of his talking off of it? To introduce Zion as a Jordan Brand signature athlete, we created a character and corresponding campaign spots that served as an introduction to a player that needs no introduction.

Meet Big Z (short for Big Zeek aka Ezekiel). He’s undoubtedly Zion’s number one fan and lives every moment of his life like he’s experiencing a Zion highlight. The thrill that you get from seeing Zion take over a game? That’s what Big Z is on at all times.