Bleacher Report | Open Run

With 2021 NBA All-Star Weekend fan festivities cancelled due to COVID-19, Bleacher Report developed Open Run, a 2-on-2 game, to crown the best rapper ballplayer with a $1M prize. They needed the right partner to bring the game to life – in under two weeks.

From start to finish, Game Seven led the way with a COVID-compliant event build, talent management, and gameplay to deliver B/R and their broadcast partners a successful event that set the internet on fire (unfortunately our services couldn’t impact the players’ jumpers).