Foot Locker | Home Game

For All Star Weekend 2021, the NBA opted for a fanless experience due to the pandemic, which meant we helped Foot Locker get creative with how to show up in a big, but appropriate way. Enter Foot Locker Home Game – the first-ever NBA ASW game that fans could participate in from home.

While the NBA hosted their activities on the court, we issued over 50 interactive challenges, trivia, puzzles, and speed tests that where fans could showcase their all-star skills to win exclusive sneakers, experiences, and digital prizes. In addition to being one of the only major brands to successfully interact with consumers on ASW, Foot Locker Home Game resulted in the brand’s largest single day Twitter follower growth in over 2 years, +7.5M organic impressions, and +465k organic engagements.