Nike | NY VS NY

In 2017, we worked with Nike to create and execute NY VS NY, a summer tournament that places New York high school basketball back in the spotlight where it belongs. 

Pitting the top summer leagues from across the city against one another, the tournament has featured several future NBA players, hosted current NBA superstars courtside, dropped exclusive products, and built a platform all young hoopers in the city aspire to get to. Over the course of three seasons, Game Seven has run point on everything from strategy and programming to tournament operations, environmental design, and more (like when we turned Dyckman Park into Bikini Bottom to celebrate the Kyrie Irving x Spongebob collection).