Nike | Owners HQ

To celebrate NBA All-Star Weekend 2019 in Charlotte, we partnered with Nike & Jordan to take over the Mint Museum and give consumers the tools to “Own the Game.”

Game Seven was responsible for all programming at Owners HQ, from appearances by LeBron and Giannis to product trialing of the futuristic Nike Adapt BB to customizing All-Star jerseys to building Snapchat lenses experiences. The weekend-long activation garnered 10K+ consumer attendance, 4500+ Nike Member Engagements, 800 Court Runs, 800+ Adapt BB Trials, 500+ Custom Snapchat Lenses, and 150+ Custom Jersey Appointments.