Oakley | NFL Launch @ TSQ

To launch their NFL partnership in 2019, Oakley challenged us to kick off the season with an activation focused on their PRIZM™ lens technology. We took to Times Square — the most overstimulating place in the US — to block out the noise and tell an unobstructed Oakley story.

We leveraged nearly every digital billboard in TSQ for 30 minutes to premiere a multi-screen film we created featuring Patrick Mahomes, Juju Smith-Schuster, and Derwin James. Media, influencers, and athletes were invited to the premiere and then an afterparty at Oakley’s 5th Avenue Store hosted by Nigel Sylvester.